Joel’s Portfolio of Work

 
 

Superfeet 2023

Contracted by Pattern to produce a video that featured 5 products from the national brand Superfeet.

Production Highlights:

  • Cast and Crew ~15

  • 4 Days of production

  • 4 Locations

Holiday 2020

The holiday production is annually Jane’s biggest, most expensive shoot each year. The twist this year was that it had to be done during a Pandemic which added a layer of complexity to every aspect of production. Some highlights included:

  • Cast and crew of 30 people

  • 6 Days of production

  • 4 Different Locations

  • 4 Videos created with numerous variations

  • Hundreds of final assets delivered

PMD Beauty | Clean Body

PMD Beauty launched a new product called the Clean Body. We provided support for this new product by creating a product highlight video, a how-to video, and a general overview video. Each video included size, length, and subtitle variations.

I produced the Launch video and played a heavy role in figuring out how to create the highlight video shots. And on the how-to and overview videos I camera assisted and did the base edit for post production.

Fall 2020

After only showing still life photography through the summer months because of the Pandemic it was time to figure out a safe way to bring model photography back into Jane’s creative assets. We shipped the outfits to one influencer and two models to capture photography and video for the campaign.

Back to School Campaigns + Teen Launch

I’ve produced a number of different campaigns in preparation for going back to school. Most of the campaigns have focused on products for K-12 aged kids with occasional college aged appropriate products.

2020 added a push for teen focused product. To launch the new initiative we created a video highlighting how product could look on teens. The trick was this was the first production with models since the pandemic hit so I quickly learned how to produce in a way to keep everyone safe and comfortable.

Holiday 2019

Larger production. Shot over the course of five days. Three days on location, temperatures were well below freezing, and two days in studio.

Cast and crew fluctuated between 23-28 people. A total of seven models and two dogs were used.

Fall 2019

This was a quick, one day shoot in Park City Utah. A new Creative Director was hired at Jane and changed the original plans for the Fall campaign which meant I had to work quick to throw together a production. Because this was a last minute request with budgetary restraints this was produced with two models and a skeleton crew. However, I believe it’s a great example of what can come together with good models, a good location, and a good team.

Various Home Shoots

Here is a collection of various productions focused on home products. I’ve highlighted various different product types over the years. Bed stands, pillow covers, rugs, large furniture, wall hangings, etc. Finding the right location can often make all the difference.